York Region Tourism

This project was part of a re brand of York Region tourism, created by the Farren Group for

York Region. I worked on multiple different types of marketing materials over the course of about

a year, helping redesign the overall look and feel and building out the tourism guide page by page.

The work included laying out listings, organizing large amounts of content, and creating ads for local

businesses for the tourism guide that all felt consistent across the publication and other materials.

Advertising & Promotional Materials

A range of ads and promotional pieces created across different formats, including newspaper, magazine, CAA placements (½ and ⅓ page),
flyers, and postcard mailers. Each piece was adapted to fit its format while keeping a consistent look and clear, easy-to-read layout.

Tourism Guide – Sample Pages & Local Ads

Sample pages from the tourism guide showing how listings, maps, and content were organized in a clear, easy-to-follow way.
Many of the local business ads featured within these pages were also designed by me, keeping everything consistent with the overall look of the guide.